SHAPING HOW PEOPLE ENTER
SHAPING HOW PEOPLE ENTER THE WORLD OF AI
SHAPING HOW PEOPLE ENTER
SHAPING HOW PEOPLE ENTER THE WORLD OF AI
SHAPING HOW PEOPLE ENTER THE WORLD OF AI
SHAPING HOW PEOPLE ENTER
SHAPING HOW PEOPLE ENTER
SHAPING HOW PEOPLE ENTER
THE WORLD OF AI
THE WORLD OF AI
THE WORLD OF AI
THE WORLD OF AI
THE WORLD OF AI




PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.
Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.
Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.
Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.
Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.
Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.
Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.





CLIENT
CLIENT
CLIENT
CLIENT
Enter
Enter
Enter
Enter
Enter
CLIENT focus
CLIENT focus
CLIENT focus
CLIENT focus
AI training
AI training
AI training
AI training
AI training
type of work
type of work
type of work
type of work
Branding & Strategy
Branding & Strategy
Branding & Strategy
Branding & Strategy
Branding & Strategy
Web Design
Web Design
Web Design
Web Design
Web Design
country & year
country & year
country & year
country & year
Czechia, 2025
Czechia, 2025
Czechia, 2025
Czechia, 2025
Czechia, 2025
CLIENT
Enter
CLIENT focus
AI training
type of work
Branding & Strategy
Web Design
country & year
Czechia, 2025
CLIENT
Enter
CLIENT focus
AI training
type of work
Branding & Strategy
Web Design
country & year
Czechia, 2025
CLIENT
Enter
CLIENT focus
AI training
type of work
Branding & Strategy
Web Design
country & year
Czechia, 2025
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
Making AI feel human, trustworthy and accessible
Making AI feel human, trustworthy and accessible
Making AI feel human, trustworthy and accessible
Making AI feel human, trustworthy and accessible
Making AI feel human, trustworthy and accessible
Making AI feel human, trustworthy and accessible
Making AI feel human, trustworthy and accessible
Making AI feel human, trustworthy and accessible
It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.
It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.
It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.
It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.
It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.
It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.
It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.












THE SOLUTION
THE SOLUTION
THE SOLUTION
THE SOLUTION
THE SOLUTION
THE SOLUTION
A humanised AI identity built around clarity and energy
A humanised AI identity built around clarity and energy
A humanised AI identity built around clarity and energy
A humanised AI identity built around clarity and energy
A humanised AI identity built around clarity and energy
A humanised AI identity built around clarity and energy
A humanised AI identity built around clarity and energy
A humanised AI identity built around clarity and energy
The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.
The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.
The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.
The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.
The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.
The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.
The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.
































The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing
The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing
The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing
The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing
The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing
The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing
The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing




























The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.
The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.
The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.
The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.
The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.
The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.
The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.
























THE result
THE result
THE result
THE result
THE result
THE result
A realiable partner for learning, trust and growth
A realiable partner for learning, trust and growth
A realiable partner for learning, trust and growth
A realiable partner for learning, trust and growth
A realiable partner for learning, trust and growth
A realiable partner for learning, trust and growth
A realiable partner for learning, trust and growth
A realiable partner for learning, trust and growth
The new brand and website positioned Enter as a modern, trustworthy leader in AI education. The cohesive identity helps communicate complex ideas with clarity, builds long-term trust and creates a welcoming entry point into the world of artificial intelligence. With a scalable visual system and strong conceptual foundation, Enter is now equipped to grow its educational offerings, strengthen its community and expand its reach beyond local markets.
The new brand and website positioned Enter as a modern, trustworthy leader in AI education. The cohesive identity helps communicate complex ideas with clarity, builds long-term trust and creates a welcoming entry point into the world of artificial intelligence. With a scalable visual system and strong conceptual foundation, Enter is now equipped to grow its educational offerings, strengthen its community and expand its reach beyond local markets.
The new brand and website positioned Enter as a modern, trustworthy leader in AI education. The cohesive identity helps communicate complex ideas with clarity, builds long-term trust and creates a welcoming entry point into the world of artificial intelligence. With a scalable visual system and strong conceptual foundation, Enter is now equipped to grow its educational offerings, strengthen its community and expand its reach beyond local markets.
The new brand and website positioned Enter as a modern, trustworthy leader in AI education. The cohesive identity helps communicate complex ideas with clarity, builds long-term trust and creates a welcoming entry point into the world of artificial intelligence. With a scalable visual system and strong conceptual foundation, Enter is now equipped to grow its educational offerings, strengthen its community and expand its reach beyond local markets.


