SHAPING HOW PEOPLE ENTER

SHAPING HOW PEOPLE ENTER THE WORLD OF AI

SHAPING HOW PEOPLE ENTER

SHAPING HOW PEOPLE ENTER THE WORLD OF AI

SHAPING HOW PEOPLE ENTER THE WORLD OF AI

SHAPING HOW PEOPLE ENTER

SHAPING HOW PEOPLE ENTER

SHAPING HOW PEOPLE ENTER

THE WORLD OF AI

THE WORLD OF AI

THE WORLD OF AI

THE WORLD OF AI

THE WORLD OF AI

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.

Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.

Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.

Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.

Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.

Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.

Enter empowers individuals and businesses to confidently understand and use artificial intelligence through clear, practical training. The goal of this project was to create a strong visual identity and digital presence that reflects Enter’s leadership in AI education while remaining human, approachable, and easy to understand. The scope included defining the brand strategy, visual identity system, avatar concept, and website design - all working together to position Enter as the go-to AI learning platform in Czechia and beyond.

CLIENT

CLIENT

CLIENT

CLIENT

Enter

Enter

Enter

Enter

Enter

CLIENT focus

CLIENT focus

CLIENT focus

CLIENT focus

AI training

AI training

AI training

AI training

AI training

type of work

type of work

type of work

type of work

Branding & Strategy

Branding & Strategy

Branding & Strategy

Branding & Strategy

Branding & Strategy

Web Design

Web Design

Web Design

Web Design

Web Design

country & year

country & year

country & year

country & year

Czechia, 2025

Czechia, 2025

Czechia, 2025

Czechia, 2025

Czechia, 2025

CLIENT

Enter

CLIENT focus

AI training

type of work

Branding & Strategy

Web Design

country & year

Czechia, 2025

CLIENT

Enter

CLIENT focus

AI training

type of work

Branding & Strategy

Web Design

country & year

Czechia, 2025

CLIENT

Enter

CLIENT focus

AI training

type of work

Branding & Strategy

Web Design

country & year

Czechia, 2025

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

Making AI feel human, trustworthy and accessible

Making AI feel human, trustworthy and accessible

Making AI feel human, trustworthy and accessible

Making AI feel human, trustworthy and accessible

Making AI feel human, trustworthy and accessible

Making AI feel human, trustworthy and accessible

Making AI feel human, trustworthy and accessible

Making AI feel human, trustworthy and accessible

It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.

It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.

It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.

It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.

It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.

It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.

It was important to design a personalised brand identity that resonates with our client, the owner of ProTrust. We recognized the significance of infusing the brand with his values and personality to strengthen the bond between ProTrust and its clients, fostering a sense of professionalism, authenticity and trust.

THE SOLUTION

THE SOLUTION

THE SOLUTION

THE SOLUTION

THE SOLUTION

THE SOLUTION

A humanised AI identity built around clarity and energy

A humanised AI identity built around clarity and energy

A humanised AI identity built around clarity and energy

A humanised AI identity built around clarity and energy

A humanised AI identity built around clarity and energy

A humanised AI identity built around clarity and energy

A humanised AI identity built around clarity and energy

A humanised AI identity built around clarity and energy

The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.

The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.

The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.

The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.

The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.

The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.

The solution is a modern, flexible brand system centered around simplicity, joyfulness and movement. A dynamic spherical avatar became the core brand symbol - an abstract representation of the enter key and AI itself. The vibrant shape reflects energy, intelligence and transformation, adding a humanised layer to advanced technology. Playful yet professional, the avatar reinforces the idea of AI as a helpful partner rather than an intimidating tool.

The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing

The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing

The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing

The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing

The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing

The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing

The identity system was designed to be adaptable across static and animated use cases. The avatar can appear independently or within illustrations, change facial expressions and come to life through motion - supporting communication across web, education content, and marketing

The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.

The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.

The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.

The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.

The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.

The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.

The website design emphasizes readability, structure and accessibility. Colourful layouts, strong typographic hierarchy and intuitive navigation ensure that complex topics remain easy to understand, while the visual system maintains a forward-thinking and innovative feel.

THE result

THE result

THE result

THE result

THE result

THE result

A realiable partner for learning, trust and growth

A realiable partner for learning, trust and growth

A realiable partner for learning, trust and growth

A realiable partner for learning, trust and growth

A realiable partner for learning, trust and growth

A realiable partner for learning, trust and growth

A realiable partner for learning, trust and growth

A realiable partner for learning, trust and growth

The new brand and website positioned Enter as a modern, trustworthy leader in AI education.

The cohesive identity helps communicate complex ideas with clarity, builds long-term trust and creates a welcoming entry point into the world of artificial intelligence. With a scalable visual system and strong conceptual foundation, Enter is now equipped to grow its educational offerings, strengthen its community and expand its reach beyond local markets.

The new brand and website positioned Enter as a modern, trustworthy leader in AI education.

The cohesive identity helps communicate complex ideas with clarity, builds long-term trust and creates a welcoming entry point into the world of artificial intelligence. With a scalable visual system and strong conceptual foundation, Enter is now equipped to grow its educational offerings, strengthen its community and expand its reach beyond local markets.

The new brand and website positioned Enter as a modern, trustworthy leader in AI education.

The cohesive identity helps communicate complex ideas with clarity, builds long-term trust and creates a welcoming entry point into the world of artificial intelligence. With a scalable visual system and strong conceptual foundation, Enter is now equipped to grow its educational offerings, strengthen its community and expand its reach beyond local markets.

The new brand and website positioned Enter as a modern, trustworthy leader in AI education.

The cohesive identity helps communicate complex ideas with clarity, builds long-term trust and creates a welcoming entry point into the world of artificial intelligence. With a scalable visual system and strong conceptual foundation, Enter is now equipped to grow its educational offerings, strengthen its community and expand its reach beyond local markets.

OTHER PROJECTS

OTHER PROJECTS

OTHER PROJECTS

OTHER PROJECTS

OTHER PROJECTS

OTHER PROJECTS

not Every peak boasts a distinct outline.
Let us make you RISE above the ordinary.

office address

Anny Letenske 34/7,

120 00 Prague, Czechia

© Escalate Ltd s.r.o.

The company is registered in the Register of Companies of the Regional Court in Prague, section C, entry 363280. Since 22. 2. 2022

not Every peak boasts a distinct outline. Let us make you rise above the ordinary.

office address

Anny Letenske 34/7,

120 00 Prague, Czechia

© Escalate Ltd s.r.o.

The company is registered in the Register of Companies of the Regional Court in Prague, section C, entry 363280. Since 22. 2. 2022

not Every peak boasts a distinct outline.
Let us make you RISE above the ordinary.

office address

Anny Letenske 34/7,

120 00 Prague, Czechia

© Escalate Ltd s.r.o.

The company is registered in the Register of Companies of the Regional Court in Prague, section C, entry 363280. Since 22. 2. 2022

not Every peak boasts a distinct outline. Let us make you rise above the ordinary.

office address

Anny Letenske 34/7,

120 00 Prague, Czechia

© Escalate Ltd s.r.o.

The company is registered in the Register of Companies of the Regional Court in Prague, section C, entry 363280. Since 22. 2. 2022

not Every peak boasts a distinct outline. Let us make you rise above the ordinary.

office address

Anny Letenske 34/7,

120 00 Prague, Czechia

© Escalate Ltd s.r.o.

The company is registered in the Register of Companies of the Regional Court in Prague, section C, entry 363280. Since 22. 2. 2022

not Every peak boasts a distinct outline.
Let us make you RISE above the ordinary.

office address

Anny Letenske 34/7,

120 00 Prague, Czechia

© Escalate Ltd s.r.o.

The company is registered in the Register of Companies of the Regional Court in Prague, section C, entry 363280. Since 22. 2. 2022

not Every peak boasts a distinct outline.
Let us make you RISE above the ordinary.

office address

Anny Letenske 34/7,

120 00 Prague, Czechia

© Escalate Ltd s.r.o.

The company is registered in the Register of Companies of the Regional Court in Prague, section C, entry 363280. Since 22. 2. 2022

not Every peak boasts a distinct outline.
Let us make you RISE above the ordinary.

office address

Anny Letenske 34/7,

120 00 Prague, Czechia

© Escalate Ltd s.r.o.

The company is registered in the Register of Companies of the Regional Court in Prague, section C, entry 363280. Since 22. 2. 2022