FORGING HERITAGE & CRAFT
FORGING HERITAGE
& CRAFT INTO
A LASTING BRAND
FORGING HERITAGE & CRAFT
FORGING HERITAGE & CRAFT INTO A LASTING BRAND
FORGING HERITAGE
& CRAFT INTO
A LASTING BRAND
FORGING HERITAGE & CRAFT
FORGING HERITAGE & CRAFT
FORGING HERITAGE & CRAFT
INTO A LASTING BRAND
INTO A LASTING BRAND
INTO A LASTING BRAND
INTO A LASTING BRAND
INTO A LASTING BRAND
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
The goal of the project was to create a visually cohesive and trustworthy brand identity that reflects the dignity and authority of Mincmistr. The brand is designed to speak primarily to collectors, connoisseurs and admirers of traditional values – people who see collectible objects not just as items, but as symbols of craftsmanship, heritage and long-term value.
The goal of the project was to create a visually cohesive and trustworthy brand identity that reflects the dignity and authority of Mincmistr. The brand is designed to speak primarily to collectors, connoisseurs and admirers of traditional values – people who see collectible objects not just as items, but as symbols of craftsmanship, heritage and long-term value.
The goal of the project was to create a visually cohesive and trustworthy brand identity that reflects the dignity and authority of Mincmistr. The brand is designed to speak primarily to collectors, connoisseurs and admirers of traditional values – people who see collectible objects not just as items, but as symbols of craftsmanship, heritage and long-term value.
The goal of the project was to create a visually cohesive and trustworthy brand identity that reflects the dignity and authority of Mincmistr. The brand is designed to speak primarily to collectors, connoisseurs and admirers of traditional values – people who see collectible objects not just as items, but as symbols of craftsmanship, heritage and long-term value.
The goal of the project was to create a visually cohesive and trustworthy brand identity that reflects the dignity and authority of Mincmistr. The brand is designed to speak primarily to collectors, connoisseurs and admirers of traditional values – people who see collectible objects not just as items, but as symbols of craftsmanship, heritage and long-term value.
The goal of the project was to create a visually cohesive and trustworthy brand identity that reflects the dignity and authority of Mincmistr. The brand is designed to speak primarily to collectors, connoisseurs and admirers of traditional values – people who see collectible objects not just as items, but as symbols of craftsmanship, heritage and long-term value.
The goal of the project was to create a visually cohesive and trustworthy brand identity that reflects the dignity and authority of Mincmistr. The brand is designed to speak primarily to collectors, connoisseurs and admirers of traditional values – people who see collectible objects not just as items, but as symbols of craftsmanship, heritage and long-term value.
CLIENT
CLIENT
CLIENT
CLIENT
Mincmistr
Mincmistr
Mincmistr
Mincmistr
Mincmistr
CLIENT focus
CLIENT focus
CLIENT focus
CLIENT focus
Numismatics
Numismatics
Numismatics
Numismatics
Numismatics
type of work
type of work
type of work
type of work
Branding & Strategy
Branding & Strategy
Branding & Strategy
Branding & Strategy
Branding & Strategy
country & year
country & year
country & year
country & year
Czechia, 2025
Czechia, 2025
Czechia, 2025
Czechia, 2025
Czechia, 2025
CLIENT
Mincmistr
CLIENT focus
Numismatics
type of work
Branding & Strategy
country & year
Czechia, 2025
CLIENT
Mincmistr
CLIENT focus
Numismatics
type of work
Branding & Strategy
country & year
Czechia, 2025
CLIENT
Mincmistr
CLIENT focus
Numismatics
type of work
Branding & Strategy
country & year
Czechia, 2025
the challenge
the challenge
the challenge
the challenge
the challenge
the challenge
Preserving trust and craft heritage
Preserving trust and craft heritage
Preserving trust and craft heritage
Preserving trust and craft heritage
Preserving trust and craft heritage
Preserving trust and craft heritage
Preserving trust and craft heritage
Preserving trust and craft heritage
The brand needed to feel dignified and credible while standing apart from competitors in the numismatic market, many of whom rely on overly decorative or outdated aesthetics. The challenge was to modernize the expression without losing the sense of traditional expertise and historical respect. Also, while the core audience consists largely of experienced collectors, the identity could not become closed or inaccessible. The challenge was to create a brand that feels naturally familiar to older generations, yet remains open and relevant to younger audiences discovering the world of numismatics.
The brand needed to feel dignified and credible while standing apart from competitors in the numismatic market, many of whom rely on overly decorative or outdated aesthetics. The challenge was to modernize the expression without losing the sense of traditional expertise and historical respect. Also, while the core audience consists largely of experienced collectors, the identity could not become closed or inaccessible. The challenge was to create a brand that feels naturally familiar to older generations, yet remains open and relevant to younger audiences discovering the world of numismatics.
The brand needed to feel dignified and credible while standing apart from competitors in the numismatic market, many of whom rely on overly decorative or outdated aesthetics. The challenge was to modernize the expression without losing the sense of traditional expertise and historical respect. Also, while the core audience consists largely of experienced collectors, the identity could not become closed or inaccessible. The challenge was to create a brand that feels naturally familiar to older generations, yet remains open and relevant to younger audiences discovering the world of numismatics.
The brand needed to feel dignified and credible while standing apart from competitors in the numismatic market, many of whom rely on overly decorative or outdated aesthetics. The challenge was to modernize the expression without losing the sense of traditional expertise and historical respect. Also, while the core audience consists largely of experienced collectors, the identity could not become closed or inaccessible. The challenge was to create a brand that feels naturally familiar to older generations, yet remains open and relevant to younger audiences discovering the world of numismatics.
The brand needed to feel dignified and credible while standing apart from competitors in the numismatic market, many of whom rely on overly decorative or outdated aesthetics. The challenge was to modernize the expression without losing the sense of traditional expertise and historical respect. Also, while the core audience consists largely of experienced collectors, the identity could not become closed or inaccessible. The challenge was to create a brand that feels naturally familiar to older generations, yet remains open and relevant to younger audiences discovering the world of numismatics.
The brand needed to feel dignified and credible while standing apart from competitors in the numismatic market, many of whom rely on overly decorative or outdated aesthetics. The challenge was to modernize the expression without losing the sense of traditional expertise and historical respect. Also, while the core audience consists largely of experienced collectors, the identity could not become closed or inaccessible. The challenge was to create a brand that feels naturally familiar to older generations, yet remains open and relevant to younger audiences discovering the world of numismatics.
The brand needed to feel dignified and credible while standing apart from competitors in the numismatic market, many of whom rely on overly decorative or outdated aesthetics. The challenge was to modernize the expression without losing the sense of traditional expertise and historical respect. Also, while the core audience consists largely of experienced collectors, the identity could not become closed or inaccessible. The challenge was to create a brand that feels naturally familiar to older generations, yet remains open and relevant to younger audiences discovering the world of numismatics.
the solution
the solution
the solution
the solution
the solution
the solution
Master of craft. Guardian of legacy.
Master of craft. Guardian of legacy.
Master of craft. Guardian of legacy.
Master of craft. Guardian of legacy.
Master of craft. Guardian of legacy.
Master of craft. Guardian of legacy.
Master of craft. Guardian of legacy.
Master of craft. Guardian of legacy.
The concept connects traditional craftsmanship with modern confidence. It expresses the calm assurance of an experienced master – someone whose work is precise, patient and shaped by years of expertise. The identity carries a sense of human touch and respect for the craft, emphasizing quality that grows in value over time. It feels refined and stable. Sharp typographic forms are balanced with simple elements, creating a dialogue between precision and authenticity.
The concept connects traditional craftsmanship with modern confidence. It expresses the calm assurance of an experienced master – someone whose work is precise, patient and shaped by years of expertise. The identity carries a sense of human touch and respect for the craft, emphasizing quality that grows in value over time. It feels refined and stable. Sharp typographic forms are balanced with simple elements, creating a dialogue between precision and authenticity.
The concept connects traditional craftsmanship with modern confidence. It expresses the calm assurance of an experienced master – someone whose work is precise, patient and shaped by years of expertise. The identity carries a sense of human touch and respect for the craft, emphasizing quality that grows in value over time. It feels refined and stable. Sharp typographic forms are balanced with simple elements, creating a dialogue between precision and authenticity.
The concept connects traditional craftsmanship with modern confidence. It expresses the calm assurance of an experienced master – someone whose work is precise, patient and shaped by years of expertise. The identity carries a sense of human touch and respect for the craft, emphasizing quality that grows in value over time. It feels refined and stable. Sharp typographic forms are balanced with simple elements, creating a dialogue between precision and authenticity.
The concept connects traditional craftsmanship with modern confidence. It expresses the calm assurance of an experienced master – someone whose work is precise, patient and shaped by years of expertise. The identity carries a sense of human touch and respect for the craft, emphasizing quality that grows in value over time. It feels refined and stable. Sharp typographic forms are balanced with simple elements, creating a dialogue between precision and authenticity.
The concept connects traditional craftsmanship with modern confidence. It expresses the calm assurance of an experienced master – someone whose work is precise, patient and shaped by years of expertise. The identity carries a sense of human touch and respect for the craft, emphasizing quality that grows in value over time. It feels refined and stable. Sharp typographic forms are balanced with simple elements, creating a dialogue between precision and authenticity.
The concept connects traditional craftsmanship with modern confidence. It expresses the calm assurance of an experienced master – someone whose work is precise, patient and shaped by years of expertise. The identity carries a sense of human touch and respect for the craft, emphasizing quality that grows in value over time. It feels refined and stable. Sharp typographic forms are balanced with simple elements, creating a dialogue between precision and authenticity.
As part of the identity system, we introduced a pattern derived from the coin symbol worn by Mincmistr. Circles and diamond shapes form abstract compositions that reference objects tied to numismatics and craftsmanship. Used consistently, the pattern acts as a subtle seal — a visual signature that reinforces the brand’s character and craftsmanship.
As part of the identity system, we introduced a pattern derived from the coin symbol worn by Mincmistr. Circles and diamond shapes form abstract compositions that reference objects tied to numismatics and craftsmanship. Used consistently, the pattern acts as a subtle seal — a visual signature that reinforces the brand’s character and craftsmanship.
As part of the identity system, we introduced a pattern derived from the coin symbol worn by Mincmistr. Circles and diamond shapes form abstract compositions that reference objects tied to numismatics and craftsmanship. Used consistently, the pattern acts as a subtle seal — a visual signature that reinforces the brand’s character and craftsmanship.
As part of the identity system, we introduced a pattern derived from the coin symbol worn by Mincmistr. Circles and diamond shapes form abstract compositions that reference objects tied to numismatics and craftsmanship. Used consistently, the pattern acts as a subtle seal — a visual signature that reinforces the brand’s character and craftsmanship.
As part of the identity system, we introduced a pattern derived from the coin symbol worn by Mincmistr. Circles and diamond shapes form abstract compositions that reference objects tied to numismatics and craftsmanship. Used consistently, the pattern acts as a subtle seal — a visual signature that reinforces the brand’s character and craftsmanship.
As part of the identity system, we introduced a pattern derived from the coin symbol worn by Mincmistr. Circles and diamond shapes form abstract compositions that reference objects tied to numismatics and craftsmanship. Used consistently, the pattern acts as a subtle seal — a visual signature that reinforces the brand’s character and craftsmanship.
As part of the identity system, we introduced a pattern derived from the coin symbol worn by Mincmistr. Circles and diamond shapes form abstract compositions that reference objects tied to numismatics and craftsmanship. Used consistently, the pattern acts as a subtle seal — a visual signature that reinforces the brand’s character and craftsmanship.
THE result
THE result
THE result
THE result
THE result
THE result
A lasting identity
A lasting identity
A lasting identity
A lasting identity
A lasting identity
A lasting identity
A lasting identity
A lasting identity
The new brand identity provides Mincmistr with a clear, consistent and trustworthy foundation for all communication. It strengthens recognition and positions the brand as a knowledgeable authority rooted in tradition, yet comfortable in a modern context. It supports long-term value by remaining flexible, durable and easy to apply across touchpoints, ensuring the brand can grow without losing its character.
The new brand identity provides Mincmistr with a clear, consistent and trustworthy foundation for all communication. It strengthens recognition and positions the brand as a knowledgeable authority rooted in tradition, yet comfortable in a modern context. It supports long-term value by remaining flexible, durable and easy to apply across touchpoints, ensuring the brand can grow without losing its character.
The new brand identity provides Mincmistr with a clear, consistent and trustworthy foundation for all communication. It strengthens recognition and positions the brand as a knowledgeable authority rooted in tradition, yet comfortable in a modern context. It supports long-term value by remaining flexible, durable and easy to apply across touchpoints, ensuring the brand can grow without losing its character.
The new brand identity provides Mincmistr with a clear, consistent and trustworthy foundation for all communication. It strengthens recognition and positions the brand as a knowledgeable authority rooted in tradition, yet comfortable in a modern context. It supports long-term value by remaining flexible, durable and easy to apply across touchpoints, ensuring the brand can grow without losing its character.
The new brand identity provides Mincmistr with a clear, consistent and trustworthy foundation for all communication. It strengthens recognition and positions the brand as a knowledgeable authority rooted in tradition, yet comfortable in a modern context. It supports long-term value by remaining flexible, durable and easy to apply across touchpoints, ensuring the brand can grow without losing its character.
The new brand identity provides Mincmistr with a clear, consistent and trustworthy foundation for all communication. It strengthens recognition and positions the brand as a knowledgeable authority rooted in tradition, yet comfortable in a modern context. It supports long-term value by remaining flexible, durable and easy to apply across touchpoints, ensuring the brand can grow without losing its character.
The new brand identity provides Mincmistr with a clear, consistent and trustworthy foundation for all communication. It strengthens recognition and positions the brand as a knowledgeable authority rooted in tradition, yet comfortable in a modern context. It supports long-term value by remaining flexible, durable and easy to apply across touchpoints, ensuring the brand can grow without losing its character.
The website Brazen® created for me exceeded my expectations in every way. It's beautiful, functional, and exactly what I was looking for. I couldn't be happier with the results.
"We felt like we were in a safe pair of hands and could trust that the end product would be cohesive. The team was very passionate about this new opportunity. The communication was swift. They made the whole process very easy for us and demonstrated solid knowledgeand skills on top of creative flair."
"We felt like we were in a safe pair of hands and could trust that the end product would be cohesive. The team was very passionate about this new opportunity. The communication was swift. They made the whole process very easy for us and demonstrated solid knowledgeand skills on top of creative flair."
"We felt like we were in a safe pair of hands and could trust that the end product would be cohesive. The team was very passionate about this new opportunity. The communication was swift. They made the whole process very easy for us and demonstrated solid knowledgeand skills on top of creative flair."
Benjamin Anderson
Anna Szczurowska
Anna Szczurowska
Anna Szczurowska
FOUNDER & CEO
PRODUCT MANAGER, THE BASE FOL GMBH
PRODUCT MANAGER, THE BASE FOL GMBH
PRODUCT MANAGER, THE BASE FOL GMBH
