In Motion Academy offers various parkour training programs for individuals of all ages. They operate in 4 cities of Czechia - Prague, Brno, Plzeň and Kladno. They emphasise a playful and friendly approach to training with a focus on overall body development and safety.



We were tasked with redesigning their website to enhance user engagement and improve the overall experience of its visitors.

Lack of navigational complexity, visual clarity & information overload

Users found it difficult to locate specific courses due to a cluttered menu structure. The website was overloaded with text and visual clutter, deterring user engagement. It also lacked an efficient mobile interface, crucial for our target demographic of young, tech-savvy learners.

Redefined navigation, balanced content & efficient responsive design

Implementing a simplified, intuitive navigation system and ensuring a consistent and engaging experience across all devices was desirable. When thinking about the UI, utilising visuals to complement textual information was something we focused on.

The UI was designed to be eye-catching and to reflect the architecture of the IMA’s parkour gyms and its solid parkour constructions. Together with the scratchy visual elements and bold and handwriting typography and it creates a truly personalised experience.



The design also uses friendly cues for clear communication, ensuring users can find what they need quickly and effortlessly.

We completely redesigned the website’s UX/UI. We reorganized the way information was presented to the user, making it easier to find and understand. We adopted a cleaner, more intuitive layout and visual style that prioritises important actions. We ensured that call-to-action buttons like were prominently displayed and clearly labeled.

We developed a personalised course recommendation system based on user profile to simplify the booking flow. We also ensured that users received clear confirmation messages post-booking, along with follow-up emails containing all necessary details.

Increased efficiency & higher satisfaction

By focusing on user needs, simplifying processes, and enhancing the overall aesthetic and functionality, we created a booking experience that is not only easy and efficient but also enjoyable for the user.



The booking process became significantly faster and more efficient, reducing the time users spent on the system.

User satisfaction improved due to the streamlined process and intuitive design.