Maple Tales is on a mission to address the concerning decline in children's reading proficiency and also the time spent on reading through a playful approach. The app serves as an interactive platform, introducing children to books, various genres, and the diverse world of reading to instill a love for liter in young minds and creating a positive impact on their overall literacy development.



The client asked us to build an intuitive user experience and come up with a simple and fresh interface that would communicate well with their main target audience - children.

Developing a truly personalised & unique experience for each individual

It was necessary to foster a connection between the reader and the digital narratives. By tailoring the experience to the preferences of each user, we sought to create an intimate and individualised journey that the children will love.

Introducing interactive story elements & character customisation

We aimed to incorporate a feature that would allow readers to influence story trajectories based on their decisions. In addition to that, we wanted to ensure they meet their custom avatars in the storyscape.

Implementing branching narratives and meaningful decision points allowed us to transform readers into co-authors, introducing a dynamic layer to the storytelling experience. By enabling character personalisation and text customisation options, we provided readers with the tools to tailor their reading adventure, ensuring each journey was uniquely theirs.

Syllable separation and customisable text parameters, including font size and spacing, aimed at accommodating diverse learning preferences and abilities.

Fosteringan educative environment for language learners

We went beyond traditional storytelling and enhanced the overall reading experience by incorporating reading aids that serve as educational tools, providing children with a supportive framework to develop essential literacy skills.

Increased user engagement& enhanced educational value

The introduction of interactive elements resulted in heightened engagement, transforming passive reading into an active storytelling experience. The incorporation of reading aids, coupled with customisable features, elevated Maple Tales into an educational resource for children. Parents and educators embraced the app as a tool for fostering literacy development, language skills, and critical thinking.